The Blueprint for Selling Sunless Retail In-Studio & Online
Ready to go from bronze boss to retail queen? If you’re a spray tan artist looking to turn those golden glows into extra income, retail is your secret weapon. Think tan-extending lotions, prep kits, bronzing mists—you name it. And the best part? With Vagaro, one of the beauty biz's fave salon platforms, you can manage and sell your glow-boosting goodies without breaking a sweat.
Let’s break down how to work Vagaro like a pro and expand your biz beyond the spray room.
Why Even Bother Selling Retail?
Before we dive into the techy bits, let’s talk about why retail isn’t just an “extra”—it’s a game-changer:
Boost Your Income
Retail sales = serious side hustle vibes. A few extra minutes per client could mean hundreds more in your bank account.Better Tans, Happier Clients
A sulfate-free wash or a top-notch tan extender = longer-lasting, streak-free results that keep your clients obsessed.Become The Trusted Expert
Curated retail = expert status. When you recommend your fave aftercare, your clients trust you even more (and keep coming back).
Setting Up In-Studio Retail with Vagaro
Think of this like your virtual glam shelf. Here’s how to stock it and sell it:
1. Build That Glow-Getter Inventory
Head to Inventory → Products
Click “+ New Product” and start adding your faves—barrier creams, mitts, extenders, the works.
Don’t forget juicy details: Name, Brand, SKU, Supplier, Quantity, Cost, and Price.
2. Turn On In-House Sales
Make sure each product is marked for in-salon sales.
Set low stock alerts so you never run out of that cult-fave shimmer lotion again.
3. Make Checkout Seamless
Use Vagaro’s POS system to ring up products and services in one fab flow.
Swipe with their card reader or use your tablet/desktop setup.
Print or email receipts (bonus points if you include how-to-use tips).
4. Know Your Bestsellers
Use Vagaro’s reports under Inventory or Sales.
See what’s hot, what’s not, and when to restock or shake up your lineup.
Going Digital: How to Sell Retail Online
Your spray tan business doesn’t have to stop at your front door. With Vagaro’s eComm features, you can keep your clients glowing 24/7.
1. Turn On Your Online Store
Go to Settings → Inventory → Products
Check the “Show Online” box for anything you want to sell through your site.
2. Make an Aesthetic Digital Storefront
Add scroll-stopping photos, irresistible descriptions, and usage tips.
Create collections like “Pre-Tan Prep Kits” or “Glow Extender Must-Haves.”
3. Promote, Promote, Promote
Link your store to your booking site.
Use Vagaro’s email marketing tools to drop new arrivals or special bundles.
Share links on IG, TikTok, or your Linktree. Let the people shop!
4. Deliver or Pickup? Why Not Both?
Offer shipping and local pickup.
Pro tip: Clients love a same-day pickup option after their glow sesh.
Pro Tips for Crushing Your Retail Game:
Bundle It Up: Create kits like “Bronzed & Prepped” with a mitt, primer, and exfoliant.
Let Them Try It: Use retail during the service so they fall in love and have to buy.
Educate, Don’t Sell: Talk aftercare during consults like a glow whisperer.
Seasonal Glow-Ups: Rotate displays with summer faves or winter hydrators.
Click here to sign up for a FREE month of Vagaro’s booking platform